title: 'How to Pick a Domain Name (With AU Considerations)' description: 'Choose a brandable domain that passes the radio test, plus when to use .com versus .com.au.' date: '2025-03-07'

How to Pick a Domain Name (With AU Considerations)

Memorable, brandable, and easy to say—plus .com vs .com.au.

Core guidelines

• Short, pronounceable, and no hyphens.
• Pass the radio test (spelled as heard).
• Future-proof so you are not trend-locked.

.com vs .com.au

• .com is globally recognised and flexible.
• .com.au signals local trust and requires eligibility.
• Many AU sites register both and redirect.

Process

1. List 20 name ideas; mix words and suffixes.
2. Check availability and trademarks.
3. Buy matching handles if possible.
4. Set up WHOIS privacy (if applicable) and auto-renew.

Quick brand tests

• Say it out loud 10 times.
• Ask two friends to spell it.
• Does it box you into one subtopic?

CTA: Next, set up Hosting & SSL.